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  • 12.05.2019
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Coca cola gay dads commercial

With Pride symbols and a diverse cast, the second spot explicitly targets and supports LGBT consumers. There's no one quite like you. Or her. Or him. Or them. The world is filled with over 7 billion unique yous who are all special in their own ways.
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Coca-Cola Features Two Gay Dads In 'It's Beautiful' Super Bowl Commercial

Coca cola gay dads commercial
Coca cola gay dads commercial
Coca cola gay dads commercial
Coca cola gay dads commercial
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Coca-Cola airs first ever Super Bowl ad featuring gay parents / LGBTQ Nation

During last night's Super Bowl between the Seattle Seahawks and the Denver Broncos, Coca-Cola aired a second commercial titled "It's Beautiful," a portion of which briefly highlighted two men that appeared to be gay fathers. The move comes on the heels of Coca-Cola facing backlash for the company's sponsorship of the Sochi Winter Olympics in wake of Russia's crackdown on members of the lesbian, gay, bisexual and transgender LGBT community. The company also recently landed in hot water when a new social media campaign related to the Olympics allegedly prevented users from typing the word "gay" on a customizable Coke can, but allowed the use of the word "straight. In wake of the backlash surrounding Coca-Cola's involvement in these previous two events, prominent queer people took to social media to express their opinions about the company's inclusion of the two gay fathers in the Super Bowl commercial. Now, CocaCola? Put a pair of Russian gay dads in an ad that you run in Russia—during the Olympics. People will be happy with the gay inclusion in the Coca-Cola ad.
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Coca-Cola airs first ever Super Bowl ad featuring gay parents

The Advocate 's resident dad says this year's Coke commercial during the Super Bowl spot lacked a couple of little details. Did your obviously straight costume coordinator just raid a vintage shop in a third-world country or was that intentional? Clearly the actors were straight as well, or they would have protested. Killing two birds with one stone, Coca-Cola?
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GLAAD President and CEO Sarah Kate Ellis responded to the ad: "Including a gay family in this ad is not only a step forward for the advertising industry, but a reflection of the growing majority of Americans from all walks of life who proudly support their LGBT friends, family and neighbors as integral parts of 'America the Beautiful. Coca-Cola also released a behind-the-scenes video featuring additional footage of the family which you can see below. One of the dads spoke out in the behind-the-scenes video saying: "Today I see people asking us to hold hands, people embracing us as a family and respecting us. The ad will run nationwide again during the Opening Ceremonies of the Winter Olympics. Skip to main content.

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